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Geoff Ables, C5 Insight Managing Partner, Hits Amazon Best Seller List with New Book

The new release, “The LUCK Principle, Business Results at the Intersection of People & Profit,” hit Number 1 on Amazon’s Best Seller List in the Customer Relations Category.
Geoff Ables Head Shot photo SQ

C5 Insight Managing Partner Geoff Ables authored the new release, “The LUCK Principle, Business Results at the Intersection of People & Profit,” published by Wilmington Publishing. The book reached Number 1 on Amazon’s Best Seller List in the Customer Relations Category in the Kindle Store during the week of December 19. Amazon also listed the book as the Number 1 Hot New Release in several categories.

While most books and papers about employee and customer engagement technology projects focus on the technical implementation aspects, “The LUCK Principle” teaches how to harness the power of people, process, and technology to transform a business into a workplace that balances a people-first culture with bottom-line results.

When businesses appropriately engage employees and customers, they can experience performance breakthroughs. The collision of the digital and human worlds is disrupting the way people expect to engage and traditional business approaches aren’t adapting to the new world. “The LUCK Principle” explains how success requires a new way of thinking.

Ables commented on a key theme of the book, “Success in today’s business world starts and ends with people. Technology can accelerate our ability to create connections between people. But projects targeting better customer and employee engagement – such as intranet, CRM, big data, and social collaboration – end in failure about 80% of the time.” He continued, “However, it’s not our technology that’s failing us, it’s a more fundamental failure in understanding how to lead our people through change in the digital workplace.”

In the book Ables simplifies sometimes complex and technical subject matter through business parables, infographics, case studies, illustrations, and insights from other thought leaders. Readers walk in the shoes of Patrick, the central fictional character, as he discovers how to listen to others, understands people at a deeper level, connects with them in more relevant ways, knows what the results are, and continuously improves. They also see how he applies technology to these concepts to make them work in a large organization.

“The LUCK Principle, Business Results at the Intersection of People & Profit is available in both paperback and Kindle versions on Amazon at

Geoff Ables is an author, speaker and entrepreneur. He has over 20 years of consulting experience on topics including intranets, customer relationship management, social collaboration, and big data. As a thought leader on customer and employee engagement, his insights have been seen and heard in dozens of global venues. He founded C5 Insight in 2002, and has consulted with hundreds of companies in a broad range of industries. The firm has twice been named to the Inc. 5000 list of fastest growing companies.

For more information about Geoff Ables and C5 Insight, visit

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February 2018
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