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McDonald’s sales continue to slide

February was an ice-cold month for McDonald’s, with same-store sales dropping 4% in its troubled U.S. stores and 1.7% globally. The burger giant announced the worse-than-expected results Monday, but its stock still posted a gain in morning trading, up about 0.8%.635614966192227125-GTY-463075056

The monthly report will be the last to trace back to former CEO Don Thompson. He was replaced by Steve Easterbrook on March 1, and all sales reports going forward will technically fall under Easterbrook’s leadership, who already is under tremendous pressure to quickly right the ship. The company seemed to concede as much in its statement that went out with Monday’s poor results. “Consumer needs and preferences have changed and McDonald’s current performance reflects the urgent need to evolve with today’s consumers, reset strategic priorities and restore business momentum,” the company said.

Beyond the disappointing U.S. numbers for stores open at least 13 months, monthly sales for the Asia/Pacific, Middle East and Africa region were down 4.4%. The only ray of light was Europe, where sales were up 0.7%.

The February results follow a strategic “Turnaround Summit” that executives held with franchisees last week in Las Vegas. The company made news at the summit by announcing plans to curtail the use of human antibiotics in its chicken over the next two years. At an investors’ conference last week, McDonald’s also said it planned to launch a mobile app this summer that may also be part of a loyalty program — a move the chain conceded some key fast-food rivals already have made.